When people ask me what the first step is in creating a mobile web presence for their company, my answer sometimes surprises them. The first step is to completely forget about your existing web site…

As with any great sports program or any great company, a winning tradition is built over time and developing leaders isn’t something that happens by accident.

According to a new Duke University Fuqua School of Business study involving hundreds of CMOs throughout the country, it looks like 2011 will see healthy increases to many areas of the marketing budget. Overall gains in CMO budgets are estimated at 9.2%. The only area facing diminished budget allocations is traditional advertising.